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Phase 2"Business plan" >> Final presentation >>
Every new company goes through clear phases from idea to founding: in the beginning is the idea for a product or service that solves a problem for potential customers. Following this, the business idea needs to be assessed for its commercial viability and feasibility in a business plan. Last, but not least, potential investors have to be convinced of the merits of the business idea so that they will invest in the business and, together with the entrepreneur team, build up the new company. 
As a participant in Venture 2010 you will go through both the business idea and business plan phases – and thereafter you’ll be well-equipped to tackle the rest of the work involved in founding a company. The teams with the best plans will be invited to make a final presentation to the jury. Here they can “test” their business plan and their powers of persuasion. Each member of the jury will weigh up the plans just as if he or she were a potential investor. You may enter the competition either in the first or in the second phase. Phase 1: "Business idea " Participating teams preparing their business idea (product idea) should make sure it contains the following components: Customer benefit: description of the problem the customer has and that is solved with the product or service, plus the benefit/added value to the customer. Market: an estimate of the size of the market; show how the product or service differs from similar offers in the marketplace. Revenue mechanism: description of costs for production of the product or provision of service, a first estimate of margin and description of distribution strategy. Top-flight jurors will evaluate the business ideas submitted and the participating teams will receive expert feedback. This helps participants to further develop their business ideas in a highly focused way. Submission deadline for the business idea is December 3, 2009.
Phase 2: "Business plan" Participating teams prepare a systematic, presentation-ready business plan for their business idea. The business plan helps an investor to, for example, make decisions about a potential investment in the business. A professional business plan has the following structure: Executive Summary, product idea, entrepreneur team, marketing, business system and organization, implementation plan, risks, financing. Again, jurors will evaluate the business plan. The five teams with the most convincing business plans will be invited to a final presentation. Even if you did not participate in the first phase, you may still enter the competition in the second phase. The submission deadline for the business plan is March 31, 2010.
Final presentation The nominated teams will present their business plans to the Advisory Board of Venture 2010. Each Board member will evaluate the plans as if he or she were a potential investor. The Advisory Board has a “budget” of CHF 125,000 that it can “invest” in the best business plans. The main prize is CHF 60,000. Only teams that have participated in the second phase can be nominated for the final presentation.
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