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"Founder Knowledge" series >> Women@Venture >> Workshops >> Award events >>
Kick-off events in Zurich and Lausanne Zurich: Thursday, October 1, 2009, 18:30 ETH Zurich, Audimax (F30) Lausanne: Thursday, October 8, 2009, 18:30 EPF Lausanne, CO2
"Founder Knowledge" series "Founder basics" meetings will take place regularly during Venture 2010. The meetings provide:
Venture 2010 "Founder basics" meetings are open to anyone, free of charge, independent of participation in the business plan competition. The following topics will be addressed: business idea, marketing, financing and law. Business idea Description of what a good and convincing business idea is via focus on customer needs, markets and competition, financial potential and sales expected. Examples from CEOs of start-ups, with a focus on identifying and implementing ideas and daily business. Marketing Procedure for preparing the marketing plan, including a market and competition analysis, segmentation, selection of target market and development of the marketing strategy. Case studies related to the topics discussed, including marketing for a start-up company. Law and intellectual property (IP) Legal bases (establishing a GmbH/AG, consequences of integrating investors), patent and trademark law for start-up companies. Business idea and financing Description of what a good and convincing business idea is with a focus on customer needs, markets and competition, financial potential and sales expected. Examples from CEOs of start-ups, with a focus on identifying and implementing ideas and daily business. Financing in the start-up phase, including financial planning, company due diligence and selection criteria usually applied by investors. Possible organizations to contact for start-up financing. Financing Financing in the start-up phase, including financial planning, due diligence and selection criteria usually applied by investors. Experience of a CFO and possible organizations to contact for start-up financing. Dates
"Marketing" workshop Each business activity can be more or less reduced to either the manufacture or purchase of a product and its sale, or to the offer and sale of a service. Everything connected in the widest sense of the word to “selling” is referred to as marketing. Especially important for you initially is the market analysis. How large is the market? What are the main customer segments? What is the competitive situation? What is the marketing strategy? Which product or which service should be offered? How high should the price be? How to promote sales? Which distribution channels should be used? In the "Marketing" workshop you'll do, together with experts in the field, a deep dive into the marketing aspects of your venture. During working sessions with several coaches you will analyze and improve the marketing chapter in your business plan. Dates "Financing" workshop Careful financial planning is the core of a solid business plan. The financial section of the business plan is, in the end, where the financial backer decides for or against an investment. Therefore, pay very special attention to financing when you’re preparing your business plan. In the "Financing" workshop you'll do, together with experts in the field, a deep dive into topics such as financial planning, company valuation, and venture capital. During working sessions with several coaches you will analyze and improve the financing chapter in your business plan. Dates "Business plan booster" workshop Developing a solid business plan takes time. The "Marketing" and the "Financing" workshops laid the first foundation stones. The "Business plan Booster" workshop offers you the opportunity to intensively rework and further develop your business plan with the support of coaches and to complete it as far as possible. In Zurich, teams can sign up for up to 3 sessions depending on their coaching need. In Lausanne the event only takes place at one single date. These days will be informative and also fun! Dates "Communication" workshop The business plan is not the objective but rather the means to achieving your objective – namely, to convince financiers, strategic partners and, not least, potential customers, of the merits of your business idea so that together you can found a successful company. The "Communication” workshop prepares you to persuasively communicate your business idea. The communication workshop is only open to teams that have been nominated to present their business plans to the Advisory Board. Dates
Award events Prizes are awarded at the end of each phase of the competition. At these award events you meet other competition participants, coaches, investors and management personalities from Swiss business. They are good opportunities for you to make new contacts!
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