Taide Guajardo

Taide is the Vicepresident of Brand – Europe, in Procter and Gamble. She has over 30 years experience in different fields of Marketing for consumer goods, with geographical experience in Mexico, Poland, Italy and then Europe working from Geneva. She leads a team of over 200 marketers and partner agencies across 49 countries to deliver industry leading marketing solutions on Media, CRM, and Digital, for all of P&G’s brands, investing the European Advertising budgets for best return. Lately she has been leading the constructive disruption of how P&G operates using data and artificial intelligence to drive exponential growth, and is driving the citizenship agenda on equality and inclusion and sustainability for the region.