Cristina Crisan Tran

Global commercial strategy and growth executive with 20+ years of experience across MedTech and life sciences.

She scales businesses through business model innovation, commercial transformation, and data-driven strategy. At Sonova, Straumann, Zimmer Biomet, and Tecan, she has led global teams and commercial initiatives with P&L responsibility, driving market expansion, product adoption, and strategic partnerships.

Currently, she leads Global Marketing for Tecan’s Partnering Business, supporting leading life sciences and diagnostics companies worldwide.