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Salvatore Bocchetti


Chief Product Officer & Partner at Reasonable Product

ICT; Industrials & Engineering; Retail & Consumer Services

As a Product executive, Salva has spent the last 20+ years of his professional life shaping tech products in different domains (e-commerce, marketplaces, cybersecurity, IoT, drones). He is currently a Partner at Reasonable Product, a boutique advisory firm helping tech companies monetize products and build modern product organizations.

Salva has special expertise and interest in tech products and businesses; his work and writing are mainly about subscription models, software and hardware product pricing & monetization, e-commerce/marketplaces, and creating top product organizations. With a multifaceted academic background (Engineering MSc, Master in Law, IMD Business executive education) and a true passion for new technologies and strategic marketing, he enjoys looking at things from different angles.

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