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Sigrid Brewka-Steeves


Global Head Brand Retail & Visual Merchandising at PMI

Retail & Consumer Services

Sigrid is an expert in Retail Design and Consumer Experience. She has worked with brands like adidas, PUMA, Apple and Waitrose, focusing on creating consumer-centric, omnichannel retail concepts. Sigrid developed design solutions for all types of physical retail formats, ranging from various B2B models, travel retail and convenience stores to large-scale brand flagships. Her extensive project portfolio, design & build knowledge and exposure to retail innovations give her a unique perspective in the field.

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