Annaida was founded with a unique mission: to give people the technology to measure what is today inaccessible. Our technology, based on magnetic resonance, can be used to detect and quantify chemical compounds in living microscopic entities, such as human embryos or stem cells, label-free and non-invasively. Annaida is developing a medical device conceived for In Vitro Fertilization and stem-cell organoids, where the need for non-invasive screening and QA methodologies is steadily growing.