Coffee is mainly traded as a raw material. Consequently, 90 % of coffee producing countries are dependent on financial aid as value-adding steps are done in consuming countries. We are employing digital solutions to enable the production of finished goods in developing countries and fast selling of such in European markets. By embedding low-cost RFID/NFC technology, every single step along the value chain will be traceable resulting in an end-to-end connection between farmers and consumers.