MindMetrix offers a novel app to measure and train brain activation levels during mental training (myFlow). Currently, we develop a virtual reality application for the digital sports market to improve mental training in sports. In the mid- to long-term, we aim to expand and develop a pure smartphone app of myFlow targeting the market for mental training, stress-relief and well-being. We envision to establish myFlow as the go-to app for mental training in sports, health and well-being.