Increasing population, life-expectancy and income are major drivers for rising global meat demand. However, the current scale of the meat industry is beyond sustainable. We at Planted have a simple solution to this: we skip the animal and make delicious, healthy and nutritious ‘meat’ directly from plants. Our technology allows us to mimic the fiber lengths of various meat types, to flexibly choose the protein source and to add the juiciness consumers miss with conventional meat analogues.